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New flavours!

New flavours!

New flavours!

New flavours!

New flavours!

New flavours!

New flavours!

New flavours!

New flavours!

New flavours!

Want to learn more about us?

Read our story

Enamel doesn't grow back. Protect it now, or deal with sensitive teeth later. We made our formulas enamel-safe on purpose.

Why early oral care is key to long-term health:

Gum health is linked to your entire body.

Confident smiles open doors.

Before & After

Have a question? We are happy to help.

Questions we get asked all the time.

Yes! Our formula uses hydrated silica and calcium carbonate, two dentist-recommended ingredients proven to remove surface stains safely. We also include charcoal and baking soda to gently polish and brighten your teeth. These ingredients have been studied for their whitening effects and are used in professional-level oral care.

Totally. We formulated our product to be gentle on enamel and safe for daily brushing. Unlike harsh peroxide treatments, our formula gets results over time without sensitivity or damage.

100%. These kinds of stains are surface-based, which means our whitening agents can lift them gradually. Expect noticeable brightness in just 1–2 weeks with consistent use.

We use ingredients like xylitol (from birch trees), aloe vera, coconut oil, and fruit-derived flavors instead of synthetic chemicals. It’s clean, effective, and gentle on your mouth.

Absolutely. We’re 100% vegan, never test on animals, and use ethically sourced ingredients.